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DISTRIBUTION AND MARKETING
- rubybynoe
- Dec 11, 2016
- 1 min read
Bankables are apart of what a film production company call a 'saleble package' might put. They are elements a studio into their film to ensure success. Bankables tend to be celebrities such as Brad Pitt or Scarlett Johansson as they are so highly recognizable and are attached to other films that are considered good.